A note from Kovery
A personal Substack essay exploring Kovery Collective
The Best Body Scrubs and Exfoliators for All Skin Types - Boots
Article for Boots highlighting top body scrubs and exfoliators for all skin types, combining helpful advice with product promotion.
Spring nail trends of 2025 – Boots
Article for Boots on spring 2025 nail trends, combining trend insights with product recommendations.
Developed campaign headlines for Rakuten’s supermarket campaign
A UK-focused campaign designed to encourage Cashback shopping with Rakuten’s supermarket partners.
Homepage headline copy for Rakuten Rewards
Developed headlines designed to drive conversions during a limited-time increased Cashback campaign
Created headlines to boost Rakuten's shopping activity.
The top-performing headline, driving the highest traffic and sign-up conversions for Rakuten.
Created performance-led taglines for Rakuten’s Mother’s Day 2025 META and PMAX campaign, increasing new member sign-ups and app downloads.
This campaign ran across social channels and Rakuten’s website, driving increased spend with key brands during Mother’s Day gifting
Developed taglines for Rakuten’s Valentine’s Day META and PMAX campaign, supporting new member growth.
A social campaign driving Valentine’s Day spend across key fashion and beauty brands.
Valentine’s Day META and PMAX taglines for Rakuten’s key beauty brand promotions
Part of a social-led campaign, this tagline drove Rakuten traffic and promoted higher spend on beauty brands with up to 12% Cashback
Developed landing page promotion for London Fashion Week 2024, driving engagement and awareness
Crafted the London Fashion Week 2024 landing page promotion, highlighting key designers and collections while driving engagement and clicks.
Rakuten & Trip.com — Email Campaign Copy
Crafted email campaigns that drove engagement and conversions for Rakuten and Trip.com promotions.
Le Specs — Email Campaign Copy
Created engaging email campaigns for Le Specs, including subject lines, headlines, and body copy that promoted seasonal collections and key product launches.
Harvey Nichols — Email Campaign Copy
Crafted email campaigns for Harvey Nichols, including subject lines, headlines, and body copy to showcase seasonal collections, promotions, and exclusive offers.
Rakuten Rewards — Christmas Season Paid Media Taglines
Created festive taglines for Rakuten Rewards’ Christmas season paid media, driving engagement, new sign-ups, and increased Cashback usage with clear, shopper-focused messaging.
Product copywriting samples
A selection of product copywriting demonstrating persuasive, on-brand messaging.
Sweaty Betty London | Womens Activewear | Run & Yoga Clothes
Created copy for Sweaty Betty London, highlighting women’s activewear for running, yoga, and everyday fitness. Focused on clear, engaging messaging that showcased product benefits while inspiring the target audience to shop.
Big Little Rituals | Beauty At Browns Fashion
While freelancing at Browns, I created SEO-optimised website copy to introduce the inclusion of Beauty at Browns.
Dazzling makeup, sumptuous skincare, indulgent ointments and the most expert of tools - it’s time to discover the curation on everyone’s lips...
See & Shop: https://bit.ly/3Ma8fVE
Subscribe to Browns: https://goo.gl/2nicvy
Connect With Us On Social:
Instagram: https://instagram.com/brownsfashion
TikTok: https://www.tiktok.com/@brownsfashion
Facebook: https://www.facebook.com/brownsfashion
Pinterest: https://www.pinterest.com/brownsfashion
Spotify: https://open.spotify.com/user/hom4u8dnlrhzmi7sdhnhytcf6?si=2w2fXEOcS6aXHVBrQsgUJA
Dazzling makeup, sumptuous skincare, indulgent ointments and the most expert of tools - it’s time to discover the curation on everyone’s lips...
See & Shop: https://bit.ly/3Ma8fVE
Subscribe to Browns: https://goo.gl/2nicvy
Connect With Us On Social:
Instagram: https://instagram.com/brownsfashion
TikTok: https://www.tiktok.com/@brownsfashion
Facebook: https://www.facebook.com/brownsfashion
Pinterest: https://www.pinterest.com/brownsfashion
Spotify: https://open.spotify.com/user/hom4u8dnlrhzmi7sdhnhytcf6?si=2w2fXEOcS6aXHVBrQsgUJA
The Roost Instagram captions
Social copywriting for The Roost, a carefully curated homeware e-comm
The Roost - Curation, Inspiration and Visualisation. All in one place.
Keyword research and SEO-optimised website copy, including landing pages, category descriptions and blog posts.
Blog: The Five Key Purchasers for Renters
While freelancing at The Roost, I carried out keyword research to create SEO-optimised blog posts.
Vayu Yoga
SEO-optimised website copy and proofreading for a Guildford-based yoga studio.
Fabricnology
Created SEO-optimised men's style blogs for Fioboc
Fashion, Home & Beauty | Primark
Landing, category pages and product descriptions for the launch of Primark online
ABOUT WALID
Press pack produced for BYWALID SS23 Collection
Load More
Sarah Goldup
As an experienced copywriter, I can help you find the right words to engage your customers and elevate your brand.
With over 10 years in eCommerce, I specialise in creating written content for retail brands; balancing the need to inform and inspire with essential customer experience and SEO elements. From snappy product copy, detailed buying guides, functional web pages or creative marketing assets – like blogs, customer emails and social posts.
Alongside retail, I have also written both long and short-form content for travel, wellness, homeware and health clients.
As a content consultant, I help brands define a unique tone of voice and execute this across various channels. I review and report on existing copy and content, and also devise carefully-tailored content strategies.
Contact Me
My inbox is always open, you can contact me with the contact form here