The Roost Instagram captions
Social copywriting for The Roost, a carefully curated homeware e-comm
The Roost - Curation, Inspiration and Visualisation. All in one place.
Keyword research and SEO-optimised website copy, including landing pages, category descriptions and blog posts.
Blog: The Five Key Purchasers for Renters
While freelancing at The Roost, I carried out keyword research to create SEO-optimised blog posts.
Vayu Yoga
SEO-optimised website copy and proofreading for a Guildford-based yoga studio.
Fashion, Home & Beauty | Primark
Landing, category pages and product descriptions for the launch of Primark online
ABOUT WALID
Press pack produced for BYWALID SS23 Collection
Designer Home | Browns
Landing pages, designer bios and product descriptions for the launch of Browns Home.
Menopause and Mental Health: The Hidden Impact
SEO-optimised website copy and articles produced for Medino
Designer Kids | Browns
Landing pages, designer bios and product descriptions for the launch of Kidswear at Browns.
What to wear for a job interview | Charles Tyrwhitt
Style Guide Editorial Copy through Quill Content. Published on the UK & USA websites.
Book a stay in the world's most remarkable homes
Created SEO-optimised home destination descriptions and curated images for Plum Guide listings.
Farfetch email header & CTA copywriting
New season email copy, produced during my time freelancing at Farfetch.
Men's Clothing & Formal Menswear | Charles Tyrwhitt
Work produced through Quill Content. I worked with their team to produce landing pages, editorial pieces and product descriptions.
made.com category description
Category descriptions were created through my freelance role as a content writer at Quill.com.
About us: Harry Lou Shoes
Landing page and press release for Harry Lou Shoes.
Thread email content copy
Marketing emails for Thread, a personal styling platform
ADR x AB. - Angelys Balek.
ADR X AB Press Release
Press release to showcase ADR X Angelys Balek Resort collection.
Press release to showcase ADR X Angelys Balek Resort collection.
LYST.com
Designer bio pages, category descriptions and buying guides as part of a long-term project for Lyst
DUNDAS WORLD
Press Release created while freelancing at Dundas World
A compilation of writing work from MATCHES
The Innovators: Designers To Know For SS18
Editorial content writing from my time at MATCHES
Sarah Goldup
As an experienced copywriter, I can help you find the right words to engage your customers and elevate your brand.
With over seven years in eCommerce, I specialise in creating written content for retail brands; balancing the need to inform and inspire with essential customer experience and SEO elements. From snappy product copy, detailed buying guides, functional web pages or creative marketing assets – like blogs, customer emails and social posts.
Alongside retail, I have also written both long and short-form content for travel, wellness, homeware and health clients.
As a content consultant, I help brands define a unique tone of voice and execute this across various channels. I review and report on existing copy and content, and also devise carefully-tailored content strategies.
Contact Me
My inbox is always open, you can contact me with the contact form here